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By definition, recto means a right-hand page of a book.
In french, recto is also referred to as the front of a sheet of paper.
We have branded ourselves as recto to commemorate the beginning of our story.

The word recto when said out loud,
delivers a formal and neutral mood which appropriately resembles our brand's identity.

In addition, recto's image is impressed upon the ambiguous boundary between men and women's wear.